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How Effective Are Conservative Ads That Don’t Attack the President?

Today on the Journal Editorial Report, host Paul Gigot took a deeper look into an ad that started airing in 10 swing states. The ad was put out by the conservative political action committee Crossroads GPS and taps into voters’ economic anxieties. Former President George W. Bush adviser and Crossroads co-founder Karl Rove sat down with Gigot to find out why the ad doesn’t take on President Obama directly.

Rove said, “What we wanted to do with that ad is sort of resonate if you will with the feelings of the American people. Recent polls show that between 75 and 80 percent of the American people think the economy is still in a recession

and two-thirds of Americans think that President Obama’s economic plans have either not helped the economy or have actually made things worse.”

Check out the rest of Rove's analysis below!

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