You are using an outdated browser. Please upgrade now to a modern browser in order to benefit of all our site's features: Chrome, FireFox, Opera, Safari or Internet Explorer. [Close]

The Official Blog of Fox News Channel

Luntz on Campaign Effectiveness: 'If Voters Get One-Sided Information, How Can You Blame Them For the Choices They Make?'

This morning, Fox and Friends consulted with frequent contributor Frank Luntz, who broke down the campaign strategies of the Democratic and Republican Parties and how they affected the results.

“We got through this election realizing that Mitt Romney was a decent, moral, civil individual,” stated Luntz. “But what we did not hear from the Romney campaign is … why Mitt Romney himself would have done a better job,” which Luntz believes cost him votes in states such as Ohio, Colorado and Virginia.

According to Luntz, Obama ran one of the most negative campaigns he has ever seen, especially compared with the positive messages of hope and change they presented in 2008. He also agreed that the ads produced by the campaign contained false information about

Mitt Romney’s platform.

“There’s a lesson here for every campaign that goes forward,” Luntz warned. “If you are attacked, and if it is unfair, unjust or simply inaccurate, you had better respond immediately, or voters will assume that what is being said is what is true,” he said.

“In the end, the voter is the judge,“ he continued. “If the voter gets one-sided information, how can you blame them for the choices they make?”

Watch the segment below to see Luntz’s advice for future Republican candidates.

Leave a Comment0

Don't want to keep checking back here for the latest from Fox News? That's cool. We'll come to you ...

Connect with Fox News

Subscribe

Stay connected with the most-trusted name in cable news through exclusive videos, blogs, polls, contests and behind-the-scene details.

Get More Fox!

Greta Is Wired!

GretaWire.com is the official blog of Greta Van Susteren. Get Greta’s breaking news alerts, pictures, videos, polls, and behind-the-scenes exclusives. Plus, speak out on open threads, as well as the live chat page. Connect to the GretaWire community ... and to Greta herself!

Fox News Presents: 'My America with Elisabeth Hasselbeck'

Fox News Channel presents an exciting new feature series, My America with Elisabeth Hasselbeck. From the quirky to the inspirational, "My America" reveals who we are as a nation – driven, passionate and uniquely American. Watch the latest installment, an up-close look at the beloved Oscar Mayer Wienermobile!