You are using an outdated browser. Please upgrade now to a modern browser in order to benefit of all our site's features: Chrome, FireFox, Opera, Safari or Internet Explorer. [Close]

The Official Blog of Fox News Channel

CEO of Gun Manufacturer Speaks Out After NFL Bans Super Bowl Ad

As seen on Fox and Friends

A gun manufacturer is firing back after the NFL rejected their commercial on the grounds that its content is unfit for a Super Bowl ad.

"We actually went to the rule box and pulled out their set of rules," claimed Daniel Defense CEO Marty Daniel on this morning's Fox and Friends. Daniel then said that he and his team crafted their commercial to meet the NFL's every policy, yet they sent it in for approval "and got a big no."

The NFL's official guidelines for submitting an advertisement reads, "Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g. outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons."

"We sell pocket knives, and shirts, and t-shirts, and hats, and jackets, and a lot of outdoor gear," claimed Daniel. "We did not mention guns or ammo in the ad, as the rules asked."

However, the end of the ad features the Daniel Defense logo prominently displayed above the silhouette of a rifle.

"We offered to put an American flag or a 'Shall Not Be Infringed' [in its place]," continued Daniel. "We heard back … the commercial was a no-go even with the change."

Listen to the rest of Daniel's remarks in the segment above.


Leave a Comment0

Today's Front Page Stories

On Fox News Channel

All Times Eastern


Don't miss the newly crowned Miss America, Kira Kazantsev on The Real Story.


The O'Reilly Factor: Krauthammer weighs in on how Obama's confused stance toward ISIS may affect Dems.


Is Obama facing a confidence crisis in his ISIS fight? Brit Hume breaks it down on The Kelly File. Then, the president’s half-brother sits down with Hannity.


Wednesday it's an On the Record exclusive. Greta sits down with the parents of Brendan Tevlin. Was the teen's murder random or an act of domestic terrorism?

Don't want to keep checking back here for the latest from Fox News? That's cool. We'll come to you ...

Connect with Fox News


Stay connected with the most-trusted name in cable news through exclusive videos, blogs, polls, contests and behind-the-scene details.

Get More Fox!

Greta Is Wired! is the official blog of Greta Van Susteren. Get Greta’s breaking news alerts, pictures, videos, polls, and behind-the-scenes exclusives. Plus, speak out on open threads, as well as the live chat page. Connect to the GretaWire community ... and to Greta herself!

Fox News Presents: 'My America with Elisabeth Hasselbeck'

Fox News Channel presents an exciting new feature series, My America with Elisabeth Hasselbeck. From the quirky to the inspirational, "My America" reveals who we are as a nation – driven, passionate and uniquely American. Watch the latest installment, an up-close look at the beloved Oscar Mayer Wienermobile!